Ana Moutinho

Head of UX - Holition

Research Strategies for a user-centered approach to augmented reality

Holition is an award-winning and innovative creative agency using emerging technology to create intelligent and beautiful digital experiences that bridge the gap between technology and retail. An artistic approach to the design of technology sets them apart, working with some of the most recognisable brands, deploying and supporting projects all around the world. Holition is widely invited as thought leaders to conferences and events around the world, sharing its knowledge and expertise to encourage thinking beyond the expected. Ana will talk about user research techniques for augmented reality experiences and present the latest research projects done at Holition.

About the speaker:

Ana works as Head of UX at Holition, her experience and career to date are a continuing exploration of how to tell compelling stories and create experiences through products or installation weather in an educational context or retails. Her Background is Multimedia Art (BA), Computer science (BSc) interactive Environment (MA) and Museology (Phd). Ana has been collaborating in different research projects from University College London and Lusofona University.

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