Marketing Director - One Ltd
Ever wondered what would happen if you mixed the Business Model Canvas and a healthy dose of UX principles together and then applied them liberally to the traditional corporate marketing plan? Well, wonder no more! In this short talk, Ben will introduce you to the Visual Marketing Plan canvas, a new user-friendly way to bootstrap your next marketing plan.
Ben is a creative marketing and branding expert with over 15 years’ experience helping founders to create brands and grow businesses.
A co-founder of FAB Accelerator, Ben is also the Marketing Director at Oxford-based creative agency One Ltd. Prior to this, Ben has setup his own marketing businesses and worked extensively with student entrepreneurs in Oxford, Cambridge and, most recently, City University London where he was head of entrepreneurship education.