Corinna Gage

Senior Product Designer - The App Business

How to create a 5* experience on a backpacker’s budget

Working with big clients means that they expect a 5* experience, but often they only have a backpacker’s budget when it comes to the nitty gritty of UX design, focussing their spend on production and build instead. If the product was a backpacker, it’s our role to make sure they see the same sites, follow the same treks and experience the same sunsets as a high-end traveller staying in a 5* hotel. The backpacker won’t get the free foot massage and chauffeur-driven tour, but their key outcomes of the trip will be the same. We’ll be sharing examples of projects where we reached the desired user outcomes while maintaining confidence in delivering a great product despite a smaller budget.

About the speaker:

With a background in architectural design Corinna has both a BArch and DipArch from the Mackintosh School of Architecture. As a part of her final year project, Corinna helped to create a charity that builds biodiversity and conservation labs in Montserrat – a project she is still involved in today. Corinna later moved to the BBC, and began working on their website user experience (UX). Currently, in her spare time, she is also a teaching assistant in a part-time General Assembly course on UX and user interface design.

Joining TAB as a Senior Product Designer in 2015, Corinna has been focused on our mobile programme with TfL. Bringing her extensive experience, rapid prototyping skills and valuable UX insight to various projects, she has been instrumental in championing user needs and helping embed a deeper understanding of value – from both a user, and business perspective.

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