Business Engagement & Marketing Manager - Kingston University
As businesses recognise the value of usability insights, more and more teams want to integrate regular usability testing as part of their design process. Yet often they don’t have the time or budget for a fully-fledged usability testing programme. So how can usability testing be made more flexible and cost effective?
This talk will highlight the potential for quick and collaborative approaches that deliver maximum value, and for project teams to engage in the actual research. Using our real-world usability experience, we’ll elaborate on how rapid testing can encompass several lab sessions carried out in a single day, with simultaneous analysis and a follow-up workshop.
To demonstrate how effective this smart approach is in practice, we’ll talk you through a case study on how System Concepts delivered rapid usability testing for Kingston University. We’ll share both client and consultancy perspectives of how this process worked – including the benefits of this process and the obstacles we faced during implementation.
Following her childhood dream of working for Smash Hits, Georgina started her marketing career at Emap (now Bauer Media), firstly in radio and then moving into women’s and teenage lifestyle magazines (although, sadly never actually for Smash Hits). After taking time out travelling in South America, she decided to move into charity marketing and spent several years in the health, disability and children’s sectors with a short stint working for a promotional gifts company in Guangzhou, China.
Georgina has been at Kingston University since 2010 where she works alongside a team of Business Development Managers to generate income through commercial services for business, including short courses and professional training, academic consultancy and research services, and summer schools and residential programmes for both international professionals and students.
Outside of work, Georgina is a keen triathlete, despite her other full-time job running around after her two young daughters.