Ruth D’Arcy-Daniel

User Experience Researcher - Different Dimensions Ltd

UX Research – when you can’t afford it, but can’t afford not to!

Scenario: It’s not working – your website isn’t doing its job and you have to do something to increase sales. But determining the best way to spend your funds is often a minefield. In this presentation Ruth shares how she helped a small building firm with big plans make every penny count by cherry-picking from the researcher’s toolkit, bending the rules and calling in favours. Through getting to really know and understand their customers’ needs and desires this family-run business can deliver an exceptional online experience and leapfrog their competitors.

About the speaker:

Ruth D’Arcy-Daniel is a User Experience Researcher. Having witnessed countless users battling with software, websites and apps, she understands first-hand the negative effects of failing to conduct comprehensive user research upfront. It doesn’t have to be like that! Many years of hands-on experience coupled with a Masters degree in Human-Centred Systems (awarded at City University, London) qualifies her to look at life from the user’s perspective whilst keeping a keen eye on clients’ business goals and objectives.

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