Audrey Mifsud

Design Consultant - Virtusa X Labs

Designing to promote Emerging Market Digital Transformation

The digital transformation of the financial services sector has disproportionately benefited top tier banks and the top tiers of the socio-economic pyramid. However, by leveraging new technologies we can make it easier and more commercially viable for banks to convert the unbanked, providing them with financial security, easier access to finance and as a consequence, increasing the stability of some of the world’s most economically volatile regions. Developing a marketplace that helps traditional late adopters of tech evaluate and adopt leading edge technology has raised a number of challenges across conceptual, functional and cultural areas. In this session we will discuss how we approached defining and designing a fintech marketplace for the ASEAN region, which will accelerate the pace of tech enabled innovation within the FS sector and ultimately drive financial inclusion: Changing banks and Transforming lives.

About the speaker:

Audrey Mifsud is a Service Designer in Virtusa xLabs, where she works with clients to evaluate how complex concepts and challenging tech can deliver elegant experience that drive value for corporations, customers and colleagues. Audrey is passionate about designing for social good and has worked on numerous projects that generate commercial value and social impact.

My Sessions