Leila Byron

Service Design Lead - ustwo

Digital isn’t sexy, service is.

A share back of our key learnings when a Product Studio works with big health organisations and niche patient groups. Looking at how failing responsibly through our ways of working helped us design the right thing. We will share a case study of launching a product for Doctors, the process of getting it into clinics and how to take the internal team on the journey. Finally, finishing up with bigger themes across a variety of health products we have worked on.

About the speaker:

A multifaceted designer creating compelling retail, brand and digital experiences. My background is in Service Design focusing on technology within sustainable design, employing design research methods and rapid prototyping techniques in my work. I am currently working as Service Design Lead at ustwo.

My Sessions