Sam Hooper

Lead UX Designer - Cyber-Duck

Is designing for good always good?

We will be looking at things we’ve learned from working on one of our UX for good R&D projects (the assumptions we made, challenges we faced, and how design for good can sometimes turn evil) and exploring ways in which being evil can actually help you with the research, discovery and design of ethical products.

About the speaker:

Sam is one of the Lead UX designers at Cyber-Duck, specialising in end-to-end digital transformation projects. Sam’s greatest attribute at work is his empathy for the user. He’s gained this from extensive experience, having run his own e-commerce business and even worked for the UN. Likewise, his experience allows him to immerse himself in any business, and hence find the perfect design solution to meet both user needs and business aspirations. With an expertise in UX processes and a good understanding of design and coding, Sam enjoys collaborating in agile environments and is driven by exceeding user and client expectations.

My Sessions