Sam Medrington

UX Consultant - Green Experience Design

Ethical complexities of “Designing for Good”

This talk explores the ethical implications of attempting to Design for Good in complex environments where there are likely to be unintended consequences. Things are never as straightforward as they seem, and problems arise when different people have slightly different views of what “good” is. With a case study from Data Service Design for the NHS, we will discuss the value of Human-centred design in breaking down silos and establishing common ground in multi-disciplinary teams.

About the speaker:

UX Consultant, originally from the UK but currently doing UX work, mentoring and speaking in Massachusetts. My background is in Psychology, HCI and Human-centred Design. Before moving to the US, I worked as Head of UX at BAE Systems.

My Sessions