Sara Jones

Senior Lecturer - CASS Business School

Using the UN Sustainable Development Goals to Stimulate Creative Design Thinking

In a world in which there is so much need for positive impact, how might we engage and inspire more people to get involved in designing for good? This talk will share our experiences of using the UN sustainable development goals as the basis for training in design thinking and creative entrepreneurship in Armenia and Kyrgyzstan, as part of two current British Council funded projects working with 1000+ students and creative entrepreneurs spread across these two countries. It will outline both the methods we have used to date and our intended plans for future development, both in the Caucasus region and central Asia, and here in the UK.

About the speaker:

Sara is currently a Senior Lecturer in the Faculty of Management at Cass Business School. She is a founding member of the Centre for Creativity in Professional Practice, and Course Director for the interdisciplinary Masters in Innovation Creativity and Leadership, whose aim is to inspire and enable students to drive the future, and change things for the better. From 2006 – 2011, Sara held an RCUK Research Fellowship in creativity applied to design and engineering, with a particular focus on the design of interactive systems, and from 2011 – 2015 she was a Senior Lecturer in the Centre for Human-Computer Interaction Design, working on creativity and design in a range of different contexts. Current projects, funded by the British Council, are focused on working with young people in Armenia and Kyrgyzstan to develop skills in enterprise and entrepreneurship for the creative sector.

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