Data: Quality vs Quantity – challenges of using AI as your research partner

There is currently a boom in AI and automated tools for outsourcing user research. Many of these promise more efficient data collection and convincing solutions to user research challenges. This talk will discuss the challenges of using AI for data collection and question how the shift to AI tools may impact user research in a practical setting.

About the speaker:

Dave has led the User research team at Fluent Interaction, a boutique UX agency in London for 19 years. With a PhD in behavioural psychology, Dave pushes for the importance of validity across the UX research landscape and remains a big fan of high quality, moderated qualitative research.